Table of contents
A framework for brand revitalization through an upscale line extension
Shantini Munthree, Geoff Bick, Russell AbrattThe objective of the paper is to provide an understanding of how large organisations develop line extensions of their brands and to present guidelines for management when…
Line Logic™ on the bow tie
Doug Reffue, Victoria L. CrittendenThe purpose of this article is to present Line Logic™ as a means of developing and building a company's portfolio of products.
Does the tail wag the dog? Brand personality in brand alliance evaluation
David O. James, Madge Lyman, Susan K. ForemanThe purpose of the paper is to identify and test some strategic elements that consumers use when evaluating brand alliances.
Consumer confusion in the Chinese personal computer market
Sheena Leek, Dai KunThe paper seeks to identify the sources of confusion in the Chinese personal computer market and the confusion reduction strategies used.
The new product development process: let the voice of the salesperson be heard
Kimberly Judson, Denise D. Schoenbachler, Geoffrey L. Gordon, Rick E. Ridnour, Dan C. WeilbakerThe purpose of this research is to provide an empirical examination of the role of the salesperson in the new product/service development process.
How are prices set? An exploratory investigation in the Greek services sector
George Avlonitis, Kostis IndounasThe purpose of the present study is to explore the pricing methods that service companies adopt in order to set their prices, along with the service, organizational and…
Demand restrictions in price‐based decisions: managers versus consumers
Isabel María Rosa DíazThe aim of this study was to evaluate the role of qualitative demand factors in companies' pricing decisions.
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou