Journal of Product & Brand Management: Volume 16 Issue 6

Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan

Julian Ming‐Sung Cheng, Lily Shui‐Lien Chen, Julia Ying‐Chao Lin, Edward Shih‐Tse Wang

This research attempts to investigate the differences of consumer perceptions on product quality, price, brand leadership and brand personality among national brands…

Message framing strategies for new and mature products

Raj Arora

This paper aims to investigate the effectiveness of message framing and source credibility on attitudes, intentions and beliefs about attributes of teeth whitening products…

Developing a stakeholder analysis to aid bio‐based product innovation

Gael M. McDonald, Shaun Killerby, Frances Maplesden, Deborah Rolland

The results which that study seeks to report are the first part of a larger research programme funded by the New Zealand Foundation for Research, Science & Technology (FRST) aimed…

Understanding price premium for grocery products: a conceptual model of customer‐based brand equity

Johan Anselmsson, Ulf Johansson, Niklas Persson

This paper seeks to develop a framework for understanding what drives customer‐based brand equity and price premium for grocery products.

Asymmetric quality‐tier competition: an alternative explanation

K. Sivakumar

This paper aims to offer an alternative explanation for asymmetric quality‐tier competition.

Late bidding and the auction price: evidence from eBay

Jianwei Hou

The purpose of this study is two‐fold. First, this study aims to examine how late bidding may have an effect on the auction price. Second, this study seeks to investigate how this…

Branded generations: baby boomers moving into the seniors market

Susan Dann

The purpose of this paper is to highlight the issues that arise for marketers and consumers in the branding of generational cohorts, with a focus on the baby boomers recent…

Selection as a new product development process: the case of Vertical Branding, Inc.

Dennis Pitta

The purpose of the paper is to describe a practice that has implications for increasing product innovation in a variety of industries

Editorial

Richard C. Leventhal