Table of contents
Developing new corporate understanding of an existing product
Alex Gofman, Howard R. Moskowitz, Tõnis MetsInnovation cannot come without in‐depth understanding of the product and its consumer perception. This paper aims to show the approach for consumer‐centric re‐development…
Do product variants appeal to different segments of buyers within a category?
Giang Trinh, John Dawes, Larry LockshinThis study responds to the call of Fader and Hardie for more research on buyer behaviour toward stock keeping units (SKU). This paper aims to examine whether different SKU‐based…
Product recall crisis management: the impact on manufacturer's image, consumer loyalty and purchase intention
Nizar Souiden, Frank PonsThis paper aims to examine the impact of recall crisis management on the manufacturer's image, consumers' loyalty and future purchase intentions. More specifically, this research…
Brand leadership and product innovation as firm strategies in global food markets
Mark J. Gehlhar, Anita Regmi, Spiro E. Stefanou, Barry L. ZoumasThis paper aims to understand the motivations for product innovation and brand leadership using a series of case studies focusing on firms with leading market positions of…
Adoption of electronic medical records: the role of network effects
Douglas J. Ayers, Nir Menachemi, Zo Ramamonjiarivelo, Michael Matthews, Robert G. BrooksThis paper aims to examine the role of network effects (defined as increased utility for users of a technology that occurs when adoption increases among other users) in the…
Niches at the edges: price‐value tradeoff, consumer behavior, and marketing strategy
Syed H. AkhterThe purpose of this paper is to examine how the perception of price‐value tradeoff is related to overall satisfaction, purchase intention, word‐of‐mouth advertising, and actual…
Brand‐name effects, segment differences, and product characteristics: an integrated model of the car market
George Baltas, Charalabos SaridakisThe purpose of this paper is to consider how product characteristics, segment differences, and brand‐name effects determine the price structure of the new car market.
The product strategy for seasonal products
Dennis A. Pitta, Brandon G. ScherrThe purpose of the paper is to exemplify the product management of seasonal products.
Social enterprises as consumer products: the case of vehicles for change
Dennis A. Pitta, J. Howard KucherThis paper aims to describe how a social enterprise can use product innovation and management to succeed in its mission.
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou