Table of contents
Searching for competitive advantage with the aid of the brand potential index
Tina VukasovičIn recent years, the world food market has undergone an accelerated process of concentration and consolidation. These intensive processes increase the competitive advantage of…
Global brand market‐entry strategy to manage corporate reputation
Maktoba Omar, Robert L. Williams, David LingelbachThis paper aims to present a case for the practical management of corporate reputation, in relation to two groups of concepts: communication, identity, and trust; and…
Why do shoppers abandon shopping cart? Perceived waiting time, risk, and transaction inconvenience
Rajasree K. Rajamma, Audhesh K. Paswan, Muhammad M. HossainThe purpose of this study is to explore the factors leading to the consumer's propensity to abandon the shopping cart at the transaction completion stage.
Exploring brand sabotage in retail banking
Elaine Wallace, Leslie de ChernatonyThis paper aims to explore managers' and employees' views about service brand sabotage at the front line in retail banking. The current literature emphasises the role of the…
The impact of intra‐brand platform sharing on brand attractiveness
Erik L. OlsonThis paper aims to empirically examine the brand impact of intra‐brand platform sharing.
Consumer perceptions of bundles
Adam Nguyen, Roger M. Heeler, Cheryl BuffThe purpose of this paper is to test inferred bundle saving versus loss aggregation as explanations of consumer evaluations of bundles. Inferred bundle saving posits that consumer…
Pricing strategies and firm performances under alliance brand
Ruiliang YanThe purpose of this paper is to provide a framework to help competitive firms find optimal pricing and brand management strategies in order to maximize their respective profits.
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou