Table of contents
Ethical brand management: customer relationships and ethical duties
John Story, Jeff HessThis paper seeks to explore the ethical implications of creating committed customer relationships.
Drivers of brand trust in internet retailing
Nimisha Ruparelia, Lesley White, Kate HughesThis study aims to investigate the attributes that create brand trust in internet retailing extending the work by Ha, and expanding the purchase categories.
Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
Imad J. Zbib, Barbara R. Wooldridge, Zafar U. Ahmed, Yeghig BenlianThe global cosmetics industry is an attractive business opportunity. This paper aims to study country of origin effects among Lebanese consumers' purchase of shampoo.
Searching for boundary conditions for successful brand extensions
Kwon Jung, Leslie TeyPast research on brand extensions has been searching for conditions for successful brand extensions. Two contradictory response patterns between fit levels and extension…
The ultimate in new product design: molding the product concept to user learning needs
Hobart Swan, Dennis PittaThe purpose of this paper is to describe the development of a tool to aid new product development.
The importance of meeting price expectations: linking price to service quality
Mark F. Toncar, Ilan Alon, Everlyne MisatiThe purpose of this research paper is to investigate the role of price and price expectations in service quality evaluations based on a study of the US hotel sector.
Porter's generic strategies as applied toward e‐tailers post‐Leegin
Marianne K. Collins, Brian WinrowThe purpose of this paper is to evaluate the applicability of Porter's model of generic strategies as applied toward online retailers following the United States Supreme Court's…
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou