Table of contents
Breadth of Coverage for Intellectual Property Law: ENCOURAGING PRODUCT INNOVATION BY BROADENING PROTECTION
Frank AlpertInnovation policy has received little attention in the businesspress. The business press generally focusses on how to play the game ofnew products best, rather than considering…
Commentary: A Strategic Execution Process for Launching New Products
Stephen M. VerbaMarketing managers in high technology and information industriesare a victim of paradigms, processes and tools developed out of the massmarket packaged good industries. These…
Product Adaptability: Assessment and Strategy
Daryl O. McKee, Sid KonellMarket dynamics are generating rapid product change and increasingthe uncertainties of product management. As a result, the need forproduct adaptability has never been greater…
Five Lethal Product Development and Diversification Traps
E.K. ValentinPosits that to minimize new‐product miscues, executives mustunderstand more than the marketplace. They also must understand howbehavioral forces shape new‐product decisions and…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02651339210017091. When citing the…
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou