Journal of Product & Brand Management: Volume 20 Issue 5

A cross‐country study of signals of brand quality

Jagdish Agrawal, Pamela Grimm, Shyam Kamath, Thomas Foscht

This study seeks to examine differences in the signals of brand quality that consumers utilize in and across different countries. The approach is driven by the practical goal of…

Characteristics‐based innovation adoption: scale and model validation

Richard L. Flight, Giles D'Souza, Arthur W. Allaway

The aim of this paper is to develop a measurement scale that encompasses a wide array of product characteristics. In addition, a comprehensive model is developed and tested…

Marketing high‐tech products in emerging markets: the differential impacts of country image and country‐of‐origin's image

Nizar Souiden, Frank Pons, Marie‐Eve Mayrand

The pupose of this paper is to investigate consumers' behavior in emerging countries. In particular, it simultaneously assesses the effects of country image and…

From commodity to brand: antecedents and outcomes of consumers' label perception

Hans Martin Norberg, Natalia Maehle, Tor Korneliussen

This paper seeks to examine the significance of various aspects of consumers' perception of a collective label as predictors for consumers' intention to buy the labelled item and…

Counterfeits and branded products: effects of counterfeit ownership

Xuemei Bian, Luiz Moutinho

The purpose of this study is to investigate impacts of counterfeit branded products (CBP) ownership on branded products (BP) and to explore determinants of CBP purchase intention…

Moving from service dominant to solution dominant brand innovation

Frank Franzak, Dennis Pitta

The paper aims to track the development of service dominant logic (SDL) applied to brand management and highlights its essential elements. The paper attempts to extend the…

Construction of international brand portfolios: impact on local brands

Bruno Godey, Chantal Lai

In the literature, the question of how the strategies of brand portfolios affect performance remains open and subject to contradictory developments. This paper aims to highlight…

Focal and contextual components of price history as determinants of expected price

Rajesh Chandrashekaran

This paper aims to investigate how consumers adjust their price expectations for brands in response to previously encountered prices. The effects of two distinct components of…

Determinants of prices in an online marketplace

David J. DiRusso, Susan M. Mudambi, David Schuff

Despite the availability of side‐by‐side price comparisons, online retailers often charge very different prices for the same product. The purpose of this paper is to identify the…

Luxury World: The Past, Present and Future of Luxury Brands

Natalina Zlatevska

The On‐demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World

Amy L. Parsons

The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

Ronald N. Borrieci

Editorial

Richard C. Leventhal