Journal of Product & Brand Management: Volume 22 Issue 7

Linking retailer corporate brand and environmental sustainability practices

Dale Miller, Bill Merrilees

The research aims to investigate the nexus between retailer corporate brand and sustainability practices. The literature linking these areas is relatively sparse. The point of…

Practices in the brand management system: identification and considerations for five business sectors

Mathieu Dunes, Bernard Pras

Brand management systems (BMSs) are of prime importance for brands to monitor effective brand management and enhance firms' performance. The existing scales take various…

The nation brand molecule

José Rojas-Méndez

The paper's aim is to determine, by means of an extensive exploratory study and the metaphorical use of a molecule, the set of dimensions and facets that exist in people's minds…

Employer branding: employer attractiveness and the use of social media

Anne-Mette Sivertzen, Etty Ragnhild Nilsen, Anja H. Olafsen

The aim of this study is to investigate which factors employers should focus on in their employer branding strategies. The present study tested the employer attractiveness scale…

Ethical consumers' brand avoidance

Tore Strandvik, Anne Rindell, Kristoffer Wilén

The purpose of this paper is to explore ethical consumers' brand avoidance. The study contributes to brand-avoidance research by exploring what role consumers' ethical concerns…

Using corporate stories to build the corporate brand: an impression management perspective

Sara Spear, Stuart Roper

A recent area of academic interest within corporate branding and reputation is the use of storytelling in order to differentiate the corporate brand, however there is little…

Exploring brand masculine patterns: moving beyond monolithic masculinity

Salim L. Azar

This research seeks to explore the nature and the structure of brands' masculine dimensions; to develop a reliable and a valid scale to measure brand masculinity and to explore…

Branding and sustainable growth

Francisco Guzman, Stuart Roper, Leonor Vacas de Carvalho