Journal of Product & Brand Management: Volume 23 Issue 3

Comparisons of media types and congruence in positioning of service brands

The purpose of this paper is to undertake a comparative examination of the media types used in projecting positioning strategies of service brands, and to establish whether there…

Designers’ wooden furniture ecodesign implementation in Scandinavian country-of-origin (COO) branding

The purpose of this paper is to identify links between the components involved in ecodesign orientations (EDOs) and the integration of ecological criteria into Scandinavian wooden…

Brand authenticity: model development and empirical testing

The purpose of this paper is to develop a model of brand authenticity and analyze the antecedents and effects of the construct. Although there is no doubt about the relevance of…

A cross-product category CBBE study: item response theory perspective

The purpose of this study is to propose a new item response theory-based model to facilitate brand equity comparison among brands in different product categories. Brand equity has…

Identification and measurement of brand identity and image gap: a quantitative approach

This paper aims to offer a quantitative methodology to identify and measure the gap between the communicated brand identity and perceived brand image by channel members and the…

Consumer reaction to price increase: an investigation in gasoline industry

The aim of this study is to investigate the impact of increase in price of an essential product (i.e. gasoline) toward the focal product and other seemingly non-related products…

Price presentation effects on green purchase intentions

This paper aims to examine the effect of price promotion presentation formats on consumers’ green purchase intentions across various levels of greenness. Despite the increasing…

The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators

Brand Revolution: Rethinking Brand Identity

The Wide Lens: A New Strategy for Innovation

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. 2e

Executive summary of “Consumer reaction to price increase: an investigation in gasoline industry”

Executive summary of “Designers’ wooden furniture ecodesign implementation in Scandinavian country-of-origin (COO) branding”

Executive summary of “A cross-product category CBBE study: item response theory perspective”

Executive summary of “Identification and measurement of brand identity and image gap: a quantitative approach”

Executive summary of “Price presentation effects on green purchase intentions”

Editorial

Executive summary of “Brand authenticity: model development and empirical testing”

Executive summary of “Comparisons of media types and congruence in positioning of service brands”