Journal of Product & Brand Management: Volume 24 Issue 4

The Nobel Prize: the identity of a corporate heritage brand

– The purpose of this study is to understand the identity of the Nobel Prize as a corporate heritage brand and its management challenges.

Brand tribalism and self-expressive brands: social influences and brand outcomes

This study aims to examine the relationship between social influence and consumers’ self-expression through brands. It considers susceptibility to interpersonal influence and…

Product involvement, price perceptions, and brand loyalty

This paper aims to contribute to the literature on brand loyalty by illustrating the mechanisms through which product involvement influences brand loyalty. In doing so, the study…

Chinese young consumers’ brand loyalty toward sportswear products: a perspective of self-congruity

This study aims to investigate Chinese young consumers’ brand loyalty toward sportswear products from a self-congruity perspective. With different performance observed between…

The coherence and congruence of convergence in consumer electronics

This paper aims to examine two important factors in developing convergence products: the congruence of basic product and the addition in terms of utilitarian or hedonic…

Localising the packaging of foreign food brands: a case of Muslim consumers in Pakistan

The aim of this study was to investigate the extent that consumers prefer the localised packaging over standard packaging, and how the differences may vary across different…

Social identity, collective self esteem and country reputation: the case of Pakistan

– This paper aims to show how the relative global status of a country influences its internal country reputation and resulting social cognitions of citizens.

The mediation effects of sticker shock

This study aims to extend prior studies by examining the mediation effects of sticker shock on the relationship between price discount and buying intention. Sticker shock refers…

Executive summary of “Localising the packaging of foreign food brands: a case of Muslim consumers in Pakistan”

Executive summary of “The mediation effects of sticker shock”

Executive summary of “The Nobel Prize: the identity of a corporate heritage brand”

Executive summary of “Product involvement, price perceptions, and brand loyalty”

Executive summary of “The coherence and congruence of convergence in consumer electronics”

Executive summary of “Social identity, collective self esteem and country reputation: the case of Pakistan”

Editorial

Executive summary of “Brand tribalism and self-expressive brands: social influences and brand outcomes”

Executive summary of “Chinese young consumers’ brand loyalty toward sportswear products: a perspective of self-congruity”