Journal of Product & Brand Management: Volume 4 Issue 4

The impact of social values on food‐related attitudes

Ronald E. Goldsmith, Jon Freiden, Kenneth V. Henderson

Social values represent desired end states of being or desirablebehaviors such as self‐respect, warm relations with others, orexcitement. These abstract social cognitions help…

Correlates of store brand proneness: some empirical observations

Alan Dick, Arun Jain, Paul Richardson

Profiles heavy buyers of store brand products and compares themwith light buyers in terms of demographics, socio‐economic, andattitudinal variables. The results suggest that…

The role of advertising in brand image development

Tony Meenaghan

In an increasingly competitive marketplace, greater emphasis isbeing placed on brand image development as the basis for consumerdiscrimination. Advertising has a central role to…

A re‐evaluation of the product innovation‐decision process: the implications for product management

Madhavan Parthasarathy, Terri L. Rittenburg, A. Dwayne Ball

Most existing product innovation‐decision models view decisionmaking from a very cognitive perspective in that they presume thatdecision to adopt a new product is preceded by…

Branding: a trend for today and tomorrow

Joseph Arthur Rooney

Branding is an effective marketing strategy tool that has been usedwith frequent success in the past. Today, branding is experiencing a newpopularity resulting from new…