Journal of Product & Brand Management: Volume 7 Issue 4

Brand equity valuation: a global perspective

Reza Motameni, Manuchehr Shahrokhi

Since late 1980s there has been a frenzy of mergers and acquisitions in which brands have played the primary role. It is no longer rare to find offers at a multiple of more than…

Separating the brand asset from the goodwill asset

Tony Tollington

Purchased goodwill conforms to the current accounting definitions of an asset. However, as the descriptive framework contained within this paper will show, purchased goodwill is…

Market research companies and new product development tools

Edwin J. Nijssen, Ruud T. Frambach

This research investigates (1) the share of new product development (NPD) research services in market research (MR) companies’ turnover, (2) MR companies’ awareness and use of NPD…

The identification of weak products revisited

David R. Harness, Norman E. Marr, Tina Goy

This paper revisits the causes of product deletion, an important if somewhat neglected part of product management theory. The causes of product deletion are important in the way…

Pricing education in the United States of America: responding to the needs of business

Sarah Maxwell

In the affluent 1960s and 1970s, consumers tended to be price insensitive. Business consequently placed a low priority on pricing, and marketing educators in the USA responded by…

Ratemaking for postal services: a stochastic marginal cost pricing model

Jess S. Boronico

Type of article Theoretical with worked example