Journal of Product & Brand Management: Volume 8 Issue 1

Fashion innovativeness and self‐concept: a replication

Ronald E. Goldsmith, Mary Ann Moore, Pierre Beaudoin

Describes the results of a survey of 281 adult women in the state of Florida. We used the 15 adjective pairs of the Malhotra self‐concept scale to measure their self‐image. A…

Brand managers’ interfaces in different consumer goods industries

George G. Panigyrakis, Cleopatra A. Veloutsou

Focuses on how brand managers in fast‐moving consumer goods industries view their contacts with the various interfaces, allocate their working time and perceive the significance…

Consumer perceptions of mentioned product and brand attributes in magazine advertising

Gustav Puth, Pierre Mostert, Michael Ewing

The processes of consumer perception and decision making remain relatively complex phenomena despite the depth of research undertaken in the area. One way in which these processes…

Some difficulties in predicting new product trial using concept test scores

Khalid M. Dubas, Saeed M. Dubas, Catherine Atwong

At an early stage in the new product development process, marketers often evaluate several concept statements in terms of customer preferences to choose the best concept for…

The application of airline yield management techniques to a holiday retail shopping setting

Keith S. Coulter

Most airlines utilize a revenue maximizing technique called yield management (YM), which allows the airlines to allocate their fixed capacity of seats to various fare categories…

Time‐based zones: an alternate pricing strategy

Brendan Phillips, Peter Sanders

Service industries, such as public bus transport, are time‐bound, which makes it impossible to inventory their service output. The potential revenue from an empty seat on a bus is…