Journal of Product & Brand Management: Volume 8 Issue 4

Improving competitive position using branded ingredients

Michael S. McCarthy, Donald G. Norris

Assesses how branded ingredients affect consumer product quality perceptions, confidence in product quality perceptions, product evaluations, taste perceptions, purchase…

Comprehensive brand presentation: ensuring consistent brand image

Andy Haynes, Conway Lackman, Audrey Guskey

Introduces the concept of comprehensive brand presentation (CBP), a formalized approach to align manufacturing and communications functions in the business firm. The linchpins of…

Product evolution: a Darwinian or Lamarckian phenomenon?

Graham R. Massey

Examines the product life cycle (PLC) concept as presented in much of the marketing literature, and the implications of PLC‐based strategic action for marketing practitioners. A…

Marketing causes and implications of consumer confusion

Vincent‐Wayne Mitchell, Vassilios Papavassiliou

Explores the concept of consumer confusion; what causes it, how consumers react to it and how marketers can influence it. The focus proposed differs from previous work by…

Factors influencing the price premiums that consumers pay for national brands over store brands

Raj Sethuraman, Catherine Cole

Identifies some managerially relevant factors that influence the size of the price premium that consumers will pay for national brands over store brands in grocery products. We…

A model for determining price markdowns of seasonal merchandise

John Walker

Retailers of seasonal merchandise often face the problem of selling a fixed inventory over a short selling season. For a small retailer, with a sunk investment in inventory, a…