Journal of Product & Brand Management: Volume 8 Issue 5

National expansion of British regional brands: parallels with internationalisation

Chris Lewis, Sara Stubbs

While international and even national brand owners may be more concerned with tailoring their brands for local markets, local and regional brand owners are still keen to expand to…

An international study of unisex and “same‐name” fragrance brands

Scott Markham, Joe Cangelosi

Examines the perceptions and preferences of fragrances by females. The sample was taken from nine cities across three continents. Of the two major fragrance concepts examined…

An empirical study which compares the organisational structures of companies managing the World’s Top 100 brands with those managing Outsider brands

Philippa Hankinson

Contains the results of a quantitative research study which compared the organisational structures of the World’s Top 100 brand companies with those of less successful companies…

Innovativeness and newness in high‐tech consumer durables

Jim Blythe

This study concerns consumer responses to new product offerings in the category of high‐tech audio equipment. For the purposes of the study, consumers were categorised as…

The impact of alternative promotion strategies on the spirits category: evidence from the UK

Andrew Fearne, Adam Donaldson, Phil Norminton

There has been a general increase in the use of promotions within UK multiple grocers over recent years, during which the spirits category has grown in both volume and monetary…

EC steel prices and imports: impact of imports from Eastern Europe

P.K. Richardson

As might be expected, steel product prices fell during the recession of the early 1990s. Between 1990 and 1992, steel prices fell by about a third. As the economies of the EC…