Table of contents
Internet shopping, consumer search and product branding
Michael R. Ward, Michael J. LeeRecent interest in the Internet as a medium for commerce has raised questions about the usefulness of branding on the World Wide Web. Examines whether consumers use brands as…
13230
Product characteristics and Internet commerce benefit among small businesses
Simpson Poon, Matthew JosephConventional wisdom indicates that companies offering digital and information‐based products that can easily be delivered online, are likely to benefit from Internet commerce…
3659
A theory of successful product breakthrough management: learning from success
A. Coskun Samli, Julie Ann E. WeberPosits that developing breakthroughs is much more costly and risky than introducing simple product line extensions. Therefore, breakthroughs need to be managed differently. After…
3475
The verbal and visual components of package design
Ruth Rettie, Carol BrewerIt is estimated that 73 percent of purchase decisions are made at point of sale. In scanning packs at point of sale, perception is rapid, and quick recognition is important for…
15203
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou