Table of contents
Price‐tier competition: an integrative review
K. SivakumarThe nature of competition between different tiers (e.g. high‐tier vs low‐tier brands) has become an important research domain for academic researchers and marketing managers…
Understanding price‐tier competition: methodological issues and their managerial significance
K. SivakumarDuring the last decade, we have witnessed a steady stream of research focusing on the nature of competition between different brand tiers (e.g. high‐priced brands vs low‐priced…
Using quantitative models for setting retail prices
Saroja SubrahmanyanProducts that have a short selling season face high uncertainty in demand. Retailers who sell such products therefore find the task of pricing and inventory challenging. Many…
High‐low pricing: audit evidence and consumer preferences
Peter J. McGoldrick, Erica J. Betts, Kathy A. KeelingIn spite of their importance within pricing strategies, “seasonal sales” have received little attention within the literature. The recent interest in “high‐low” pricing has…
Comparing bidding and pricing between in‐person and online auctions
Victor J. Massad, Joanne M. TuckerExamines the phenomenon of online auctions. Begins by developing a theoretical base for understanding how online and in‐person auctions should differ in terms of consumer risk…
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou