Qualitative Market Research: Volume 25 Issue 5

Guest editorial: Introduction to the special issue: a place for provocation, stimulating theories of market spatiality

Jack Coffin

Productive possibilities? Valorising urban space through pop-up?

Gary Warnaby, Dominic Medway

The “pop-up” epithet has become a synonym for virtually any temporary event in a range of commercial, non-commercial and cultural contexts within the urban spatial arena. This…

“The club on the hill”: footballing place as an arena for sustainable and ethical action

Anthony Samuel, Cathy McGouran, Robert J. Thomas, Gareth Reginald, Terence White

Places have deep-seated meaning and serve to shape our social grouping and practices. Sporting stadia are a highly influential aspect of many people’s lives that drive the…

How the “invisible diaspora hand” moves brands and places

Bernard Cova

This paper aims to discuss the notion of displacement, which refers on the one hand to the displacement faced by a diaspora and on the other hand to the diaspora’s hijacking of…

Inclusivity as civism: theorizing the axiology of marketing and branding of places

Andrea Lucarelli

This study aims to outline an axiology of inclusivity, which can facilitate self-reflection on the possible impact of acting and pursuing a more inclusive branding and marketing…

Co-creation as choreography

Minni Haanpää

This study aims to propose a novel concept of choreography as a way of understanding co-creation of value and thus develops the spatial analytical dimensions of co-creation…

Next stop Narnia: replacing psychogeography

Stephen Brown

The purpose of this paper is to stimulate researchers’ understanding of place in general and psychogeography in particular.

Approaching place and space as craftsperson: on the dialogue between theory and practice

Massimo Giovanardi

This paper aims to contribute to this Special Issue about alternative and critical marketing theory on space and place by discussing its link with practice. More generally, this…

Researching with places: on using engaged scholarship in marketing

Chloe Steadman, Steve Millington

As a core element of the marketing mix, place is of central concern within marketing. Yet existing literature typically presents accounts of research about rather than with…

Experimental atmospherics: a multi-sensory perspective

Charles Spence

Atmospherics is undoubtedly a multi-sensory concept, despite mostly being studied on a sense-by-sense basis by architects, sensory marketers and urban designers alike. That is…