Journal of Marketing Practice: Applied Marketing Science: Volume 2 Issue 4

The future of marketing: old age or second adolescence?

John Brady

Suggests that the role of marketing, particularly in the fast‐moving consumer goods sector, is changing with the business environment. Points out that the need to maximize…

Marketing implementation in the UK engineering industry

Mohammed Rafiq, Richard A. Pallett

Based on a survey of 205 CEOs in the UK engineering industry, demonstrates that engineering companies have made a small, but progressive, move towards implementing a marketing…

Cultural obstacles to market orientation

Lloyd C. Harris

Begins with a review and critical analysis of the literature surrounding the obstacles or barriers to the development of organization‐wide market orientation. Suggests that…

Product standardization or adaptation: the Japanese approach

Leonidas C. Leonidou

Focuses on the issue of product standardization versus adaptation, with special reference to the practices of Japanese multinational companies (MNCs) operating in the Middle East…

The effect of quality circles on perceived service quality in financial services

Fiona Millson, Michael Kirk‐Smith

Over the past decade much has been written on service quality (SQ) in the financial services industry and on the value of quality circles (QCs) in service industries in general…