Journal of Marketing Practice: Applied Marketing Science: Volume 3 Issue 1

Some issues in conducting customer satisfaction surveys

Binshan Lin, Professor, Charlotte A. Jones, Professor

Difficulties in conducting effective surveys to address customer satisfaction issues can be a significant problem in marketing practice. Addresses four of the most crucial…

Characteristics affecting charitable donations: empirical evidence from Britain

Bodo B. Schlegelmilch, Adamantios Diamantopoulos, Alix Love

The need for charity services in Britain is increasing, particularly since the introduction of government incentives such as ‘Care in the Community’. However, large scale surveys…

The application of marketing research in the Birmingham Dental Hospital

J.J.H. Harrison, W.R. Roberts, R. Pinson, B. Dorning

In itself market research is unremarkable ‐ as were the methods in this particular instance ‐ but the context, i.e. the Birmingham Dental Hospital, was untypical, even by…

Sources of effectiveness in the business‐to‐business sales organization

Nigel F. Piercy, David W. Cravens, Neil A. Morgan

The significance of the search for sales organization effectiveness is underlined by the major costs represented by the field salesforce for many organizations, and it is…