Journal of Marketing Practice: Applied Marketing Science: Volume 3 Issue 4

IT enabled marketing: a framework for value creation in customer relationships

Linda D. Peters

Seeks to address the challenge of aligning IT systems and their use with the arena of value creation in customer relationships . It begins by characterizing value in customer…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02651339610151908. When citing the…

Adding value to retail financial services

James F. Devlin

Explores practitioner views as to how to formulate strategies for adding value and, hence, gain competitive advantage, given the characteristics of many services and the resultant…

The question we continue to ask: How do organisations define their mission?

Carolyn Strong

Argues that a mission statement should contain goals, differentiation factors identify organisations’ aspirations and define the role of all stakeholder groups. Additionally they…