Journal of Marketing Practice: Applied Marketing Science: Volume 4 Issue 4

Case study: evidence of a strategic marketing paradigm in a growing SME

Roy McLarty

Asserts that SMEs are increasingly viewed as the major source of jobs within the UK, but that there is considerable evidence that many fail to grow. Focuses on the development of…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509710184893. When citing the…