Journal of Marketing Practice: Applied Marketing Science: Volume 4 Issue 7
Subject:
Table of contents
Perceived obstacles of Saudi‐ Arabian exporters of non‐oil products
Dave Crick, Mansour Al Obaidi, Shiv ChaudhryReports on one part of a study which investigates selected aspects of the export behaviour and assistance requirements of Saudi Arabian exporters of non‐oil products;…
740
Marketing to ethnic minorities in Britain
Sonny Nwankwo, Andrew LindridgeThe ethnic minority population in Britain is sizeable and represents a viable and untapped market segment. In today’s fragmented and increasingly turbulent markets, ethnic…
7400