Journal of Marketing Practice: Applied Marketing Science: Volume 5 Issue 2
Subject:
Table of contents
Negative evaluations of service quality ‐ a framework for identification and response
Jillian Dawes, Jennifer RowleyThe management of the enhancement of the quality of service delivery is often primarily focused on minimising negative responses to product offerings, rather than maximising…
3107
Service performance measurement using simple techniques actually works
Peter MurphyAsserts that there is good evidence that service quality may be achieved and sustained in the same way as is currently achieved and sustained in manufacturing industry by using…
1941