Journal of Marketing Practice: Applied Marketing Science: Volume 5 Issue 4
Subject:
Table of contents
Using focus groups as a consumer research tool
K. Denise ThrelfallFocus groups are an effective strategy in consumer research if conducted properly. Too often the meaning and origin of focus groups have been distorted by marketing and consumer…
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New product development at Pennine Bathrooms
Ian WilsonBased on experience working with a manufacturer of ceramic sanitaryware, whose Chief Executive has recognized the need to introduce more (some?) marketing orientation and more…
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