Journal of Marketing Practice: Applied Marketing Science: Volume 5 Issue 5

Marketing shopping centres: challenges in the UK context

Malcolm H. Kirkup, Mohammed Rafiq

Examines the marketing task facing managed shopping centres in the UK. The industry has generally been reluctant to fully embrace the marketing concept and this needs to change as…

Developments in airline marketing practice

John C. Driver

Discusses how marketing practice is competitively evolving as airlines, in a code‐sharing environment, seek to be more effective, efficient and profitable. It complements changes…