Journal of Marketing Practice: Applied Marketing Science: Volume 5 Issue 6/7/8

Socialization influences on preparation for later life

Anil Mathur, George P. Moschis

States that although the concept of “stress” has received increased attention in the behavioral and social sciences throughout the past five decades, it has been virtually ignored…

Heritage, nostalgia, and the “grey” consumer

Christina Goulding

Focuses on one leisure activity enjoyed by a number of elderly consumers, heritage visiting. Drawing on the findings of a study of consumer behaviour at a recreated living…

A gap analysis of perceptions of hotel attributes by marketing managers and older people in Australia

Sherrie Wei, Hein Ruys, Thomas E. Muller

Surveys the perceptions of attributes of three‐ to five‐star hotels by marketing managers and by older people aged 60 and over who return to a satisfying hotel. The attributes…

Identifying the expectations of older food consumers: More than a “shopping list” of wants

Caroline Hare, David Kirk, Tim Lang

Given the many potential negative factors that influence food choice behaviour in older people, it is important to understand the problem areas of food shopping. Uses critical…

Stress and consumer behavior: Coping strategies of older adults

Anil Mathur, George P. Moschis, Euehun Lee

Social scientists, public policy makers, consumer researchers, and marketers have traditionally focused on age‐related differences to understand the behavior of older adults. This…

The portrayal of older characters in magazine advertising

Marylyn Carrigan, Isabelle Szmigin

Older consumers have grown in number and affluence in the UK, but past research evidence suggests that they are less likely to be portrayed in advertisements than younger people…

Educating adland - is the advertising industry finally discovering the older consumer?

Kevin Lavery

Marketing and older consumers

Marylyn Carrigan, Isabelle Szmigin