Table of contents
A multidimensional study of the key determinants of effective SME marketing activity: Part 2
Jimmy HillThis paper forms Part 2 of a monograph detailing a study that sought to examine the key determinants of SME marketing. It reports the key findings with respect to marketing…
6459
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ISSN:
1355-2554Online date, start – end:
1995Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Paul Jones