Asia Pacific Journal of Marketing and Logistics: Volume 14 Issue 1

An examination of audio and visual cue framing within Australian in‐cinema advertisements

Michael Jay Polonsky, Bronwyn Hanson, Suzanne Hartsuyker, Vesna Novacevski

Uses Resnik and Stern’s content analysis criteria to examine audio and visual information of in‐cinema slide advertisements within one regional market in Australia to determine…

The effect of firm and marketplace characteristics on international joint venture (IJV) marketing performance

Craig Julian, Aron O’Cass

Examines the determinants of International Joint Venture marketing performance in Thailand. Uses the results from a survey of 1047 Thai‐foreign IJVs in Thailand from firms that…

American executives’ perceptions of the business climate of the two emerging markets of India and China

Bhagaban Panigrahi, Fred O. Ede, Stephen Calcich

Presents the results of an empirical investigation into American executives’ perceptions of business climates in India and China. Addresses six distinct issues cocnerning economy…

The effect of adaptors’ race and the cultural adaptation on attraction: Americans adapting to Thais

Chanthika Pornpitakpan

Investigates the effect of adaptors’ race and cultural adaptation on attraction when American salespersons adapt to Thai buyers. Suggests that the results support the hypohtesis…