Table of contents
The influence of market orientation on marketing competency and the effect of internet‐marketing integration
Norzalita Abd. Aziz, Norjaya Mohd. YasinThe Internet technology has been recognised as a key business resource and is increasingly being used and integrated into firm’s marketing activities. This study explored the…
The relationships among manufacturer product strategy, supply chain structure and supply chain inventory
Moon, Seong‐AmAims to discuss the basic strategy taken by a specific manufacturer. States supply chain structures influence, directly, the supply chain inventory as a measure of performance…
Public opinion and franchising in an emerging market
Audhesh K. Paswan, S. Prasad KantamneniA framework for evaluating public opinion towards franchising is proposed and empirically tested in an emerging market, India. Franchising in an emerging market was selected as…
Assessing import channels for a land‐locked country: the case of Lao PDR
Ruth BanomyongLao PDR, as the sole land‐locked country in South East Asia, is dependent upon available infrastructure in neighbouring countries for fast and efficient import of goods. The…
The relationship between destination cues of Asian countries and Korean tourist images
Ki‐Han Chung, Jae‐Ik ShinThe tourism industry is experiencing a tremendous growth with an everincreasing pressure from a variety of types of competition. The change of tourism market in Asia and the…
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau