Asia Pacific Journal of Marketing and Logistics: Volume 16 Issue 3

A brand share prediction model based on several disparate sources of data: an empirical model of detergent choice in Mumbai, India

Arindam Banerjee

We describe the application of a nested logit function for modelling consumer brand choice using household transaction data from the Indian market. This is unique since it is one…

Firm‐specific characteristics and logistics outsourcing by Chinese manufacturers

Junjie Hong, Anthony T.H. Chin, Binglian Liu

This paper aims at understanding the firm‐specific determinants of logistics outsourcing in a transitional economy. Some hypotheses are made and tested based on a survey conducted…

Modelling distributor performance index using system dynamics approach

Dinesh Sharma, B.S. Sahay, Amit Sachan

Previous research in the area of distributor performance proposed different scales, mostly in western, developed country context. These studies also lacked the consideration of…

E‐commerce development in China and its implication for business

Xiaodong Wong, David C. Yen, Xiang Fang

China became the second largest Internet market and the biggest mobile phone market in the world in 2002. It is estimated that with China’s entry to the WTO, its commitments to…