Asia Pacific Journal of Marketing and Logistics: Volume 19 Issue 3

The effect of message appeals countering unrealistic optimism on purchase intentions: A cross‐national study

Chanthika Pornpitakpan, Robert T. Green

This study seeks to examine which types of message appeals are more effective in reducing unrealistic optimism (a tendency for people to believe that they are less susceptible…

Hedonic shopping motivations, supermarket attributes, and shopper loyalty in transitional markets: Evidence from Vietnam

Trang T.M. Nguyen, Tho D. Nguyen, Nigel J. Barrett

This study aims to explore the impact of hedonic shopping motivations (HSM) and supermarket attributes (SMA) on shopper loyalty (SLO).

Supply chain coordination issues: an SAP‐LAP framework

Arshinder, Arun Kanda, S.G. Deshmukh

Supply chain coordination is concerned with managing dependencies between various supply chain members and the joint efforts of all supply chain members to achieve mutually…

Ethnically targeted advertising: views of those not targeted

Ernest Cyril de Run

This paper sets out to extend current knowledge on advertising effects on those not targeted by noting unintended consequences on attitudinal, emotional, and behavioral reactions.

Moderating effects of parent control on international joint ventures’ strategic objectives and performance

Jeryl Whitelock, Hui Yang

The aim of this study is, first, to explore the moderating effects of parent control on the strategic objectives of foreign firms entering international joint ventures (IJVs) and…

An in‐depth examination of China's advertising regulation system

Zhihong Gao

This paper seeks to propose a framework for systematically investigating international advertising regulation; to provide an in‐depth understanding of the Chinese advertising…

Editorial

Ian Phau

Special Issue on Advertising and promotion in "new" Asia