Table of contents - Special Issue: Emerging Trends for Marketing in Asia
Marketing to different Asian communities: The importance of culture for framing advertising messages, and for purchase intent
Graham R. Massey, David S. Waller, Paul Z. Wang, Evi V. LanasierThe purpose of this paper is to show that culture has differential effects on purchase intent, using respondents from four very different cultural groups within Indonesia, and two…
Cultural and sub-cultural differences in reliability: An empirical study in Japan and Malaysia
George P. Moschis, Fon Sim Ong, Masoud Abessi, Takako Yamashita, Anil MathurThe purpose of this paper is to focus on testing hypotheses derived from theories presented by leading scholars regarding possible sources of differences in reliability…
Sales promotion in Asia: successful strategies for Singapore and Malaysia
Lisa McNeillThe purpose of this paper is to address the globalisation/culture issue by comparing two Asian countries in which there has been limited prior research regarding their respective…
Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product
Jee Teck Weng, Ernest Cyril de RunThe purpose of this paper is to explore the effects of Malaysian consumers' personal values and sales promotion preferences on their overall behavioural intention and purchase…
A critical model of brand experience consequences
Amjad Shamim, Muhammad Mohsin ButtThe purpose of this paper is to explore the direct and indirect influence of brand experience on a customer's brand attitude, brand credibility and customer-based brand equity…
Marketing of postgraduate education in Taiwan: issues for foreign universities
Siva Muthaly, Antonio C. Lobo, Jimmy Song Jen-YuanThe purpose of this paper is to investigate the factors which influence Taiwanese students' destination choice for their overseas postgraduate studies. Constructs elicited from…
The effect of multi-level factors on MNEs' market entry success in a small emerging market
Keith J. Perks, Stephen P. Hogan, Paurav ShuklaWhilst earlier studies of market entry success factors have mostly focused on large emerging markets such as China or India, limited attention has been given to smaller emerging…
Advertising dislikeability in Asia: Is there a relationship with purchase intention and frequency?
Kim-Shyan Fam, David S. Waller, Ernest Cyril de Run, Jian HeThe purpose of this paper is to determine what can cause dislike of an advertisement's message in Asia. Television commercials were looked at specifically to provide an insight…
Parents' perception of teen's influence on family purchase decisions: A study of cultural assimilation
Gurvinder S. Shergill, Harjit Sekhon, Min ZhaoThe purpose of this paper is to investigate the cultural assimilation influence on family purchase decision making of Chinese immigrant families in New Zealand, and in Chinese…
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau