Asia Pacific Journal of Marketing and Logistics: Volume 26 Issue 4

Can a socially responsible casino better retain its management staff? From an internal customer perspective

Matthew Liu, IpKin Anthony Wong, Rongwei Chu, Guicheng James Shi, James L. Brock, Ting-Hsiang Tseng

The purpose of this paper is to investigate how perceived corporate social responsibility (CSR) initiatives influence internal customers’ preference and turnover intention. The…

The effects of customer satisfaction, perceived value, corporate image and service quality on behavioral intentions in gaming establishments

Hung-Che Wu

The purpose of this paper is to identify the dimensions of service quality and examining the interrelationships among behavioral intentions, customer satisfaction, perceived…

Roles of trust on rapport and satisfaction in services

Johra Kayeser Fatima, Mohammed Abdur Razzaque

The purpose of this paper is to report antecedent roles of competence, contractual and goodwill trust on rapport and satisfaction in banking services in a developing country…

Investigating determinants of youth's intentions of seeking microcredit in the post-conflict era

Charles Jebarajakirthy, Antonio C. Lobo, Chandana Hewege

Bottom of pyramid market (BOP) has gained attention of researchers and marketers in recent years. The BOP market comprises many segments, however, little is known about purchase…

Corporate rebranding and brand preference: Brand name attitude and product expertise as moderators

Angelina Nhat Hanh Le, Julian Ming Sung Cheng, Hadi Kuntjara, Christy Ting-Jun Lin

The purpose of this paper is to investigate the moderating roles of brand name attitude and product expertise on the impact of different corporate rebranding strategies on…

Employees’ organisational commitment and its impact on their actual turnover behaviour through behavioural intentions

Gurjeet Kaur Sahi, Rupali Mahajan

The purpose of this paper is to empirically test an integrated model incorporating the constructs of organisational commitment (OC), behavioural intentions (BI), actual turnover…

TV food advertising aimed at children: qualitative study of Pakistani fathers’ views

Muhammad Kashif, Mubashir Ayyaz, Sara Basharat

There is plethora of advertising research that has highlighted the mothers’ perspective to TV food advertising. However, the fathers’ perspective on children food advertising in…

Editorial

Ian Phau