Asia Pacific Journal of Marketing and Logistics: Volume 35 Issue 1

The relationship between needs, motivations and information sharing behaviors on social media: focus on the self-connection and social connection

Miyea Kim, Mina Jun, Jeongsoo Han

The purpose of this study is to investigate the factors that influence the information sharing behavior of individuals on social media. Furthermore, the study analyzes the effect…

Research on the influence of online photograph reviews on tourists' travel intentions: rational and irrational perspectives

Zhangxiang Zhu, Xiaoqian Zhang, Jing Wang, Sixuan Chen

The study aims to explore the effects of photograph quality on visual appeal, perceived usefulness and viewers' travel intentions from rational and irrational perspectives while…

Fostering sustainable logistics businesses: the role of innovation ecosystems and institutional contexts for logistics firms in China

Yulong Liu, Henry F.L. Chung, Lili Mi

Drawing on institution embeddedness and the resource-based view, the authors develop a theoretical framework and empirically examine how intra-national innovation ecosystems and…

Channel integration affects usage intention in food delivery platform services: the mediating effect of perceived value

Yung-Shen Yen

Structural equation modeling was conducted, and a sample with 577 consumers was investigated.

Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets: how do social capital and marketing innovation matter?

So Won Jeong, Jae-Eun Chung

Building on the resource-based view (RBV), this study examines the differential roles of internal and external social capital (SC) in enhancing the marketing innovation (MI)…

What drives SMEs to adopt e-commerce? The joint role of testosterone and absorptive capacity

Jiafeng Gu

The study aims to investigate the relationship between chief executive officers' (CEOs') prenatal testosterone exposure, absorptive capacity and e-commerce adoption by small and…

Information disclosing willingness in mobile internet contexts

Bill Ming Gao, Matthew Tingchi Liu, Rongwei Chu

This paper aims to learn about consumers’ information disclosing patterns in the mobile internet context by investigating how demographic, geographic and psychological factors…

Cannabis tourists' perceived constraints to engaging in commercial cannabis tourism overseas: a comparison of first-time and repeat tourists

Jun Wen, Metin Kozak, Tianyu Ying

Given the increasing number of tourists exposed to commercially available cannabis, it is important to understand visitors' perceived constraints to cannabis consumption while…

Effect of channel integration quality on consumer responses within omni-channel retailing

Tser Yieth Chen, Tsai Lien Yeh, Hsueh Ling Wu, Ssu Deng

The aim of this research is to explore the influence of channel integration quality on consumer perception and response from the individual customer perspective.

What are the most important consumer decision factors when choosing an airline? An emerging economy perspective

Diptiman Banerji, Victor Saha, Nihal Singh, Ritu Srivastava

The quest to acquire new customers and retain the existing ones is a challenge for all aviation companies. This paper attempts to assist the aviation companies in tackling this…

Price promotion in omnichannel retailing: how much is too much?

Sara Quach, Mojtaba Barari, Park Thaichon, Dann Vit Moudrý

The study aims to investigate customers' emotional and behavioral responses to price promotion in omnichannel retailing through the integration of the expectancy-disconfirmation…

Chief marketing officers' future focus and firms' sustainability marketing commitment

Nguyen NQ Thu, Nguyen Dinh Tho

This study examines a moderated moderation model in which the hardiness of chief marketing officers (CMOs) moderates the relationship between CMOs' future focus and firms'…

The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market

Wenbin Dai, Allen Z. Reich

This study aims at investigating the differential impact of different CSR communication strategies on consumers' brand trust and consequent attitudes and behaviors in the credence…