Asia Pacific Journal of Marketing and Logistics: Volume 8 Issue 3

Japanese Giants Surge Into Vietnam

Think of a Japanese company, and the likelihood is that it has recently invested heavily in Vietnam. Japanese manufacturers expect strong economic development in Vietnam, based on…

Brand‐name Products Boom in Japan

Brand‐name products are booming in Japan in a way not seen since the cash‐rich 1980s, when high price was equated with status and consumers who had made huge paper profits from…

Business in China ‐ Winners, Losers and What To Do Next

More than 200 of the world's top 500 multinational companies have made investments in China. While those which are successful are now wondering how to manage exponential growth…

Taiwan's Rising Star Gambles on Notebook PCs

A company which seven years ago employed just four engineers now has almost 1,000 employees and is Taiwan's largest manufacturer of computer motherboards — the circuit boards…

The Impact of Culture on the Adoption of High Technology Products

Sue Slowikowski, Denise G. Jarratt

Although culture appears to be an important element in consumer behaviour, few have researched its direct impact on the adoption of innovation. In an exploratory study, research…

Children's Influence on Chinese Families' Newfound Leisure Time and Its Marketing Implications

James U. McNeal, F.J. Mindy

In 1995 China instituted a 40‐hour work week resulting in what is now called “long weekends.”The purposes of this research was to determine what Chinese children prefer to do…