Table of contents
How corporate visual identity supports reputation
Annette L.M. van den Bosch, Menno D.T. de Jong, Wim J.L. ElvingCorporate visual identity (CVI) comprises all the symbols and graphical elements that express the essence of an organisation. Although it is by far the most visible and tangible…
Implementation of networked organizational communication: A communication reference model
Sjoerd de Vries, Italo De DianaThe purpose of this paper is to describe a communication reference framework in order to understand and support the implementation of ICT in corporate communication from a local…
The role of communication in organisational change
Wim J.L. ElvingPurpose – The purpose of this paper is to provide a conceptual framework for the study of communication during organisational change. Although there is an enduring interest in…
Effective interpersonal communication in Japanese companies under performance‐ based personnel practices
Ikushi YamaguchiThe purpose of this study is to explore the relationships among information‐seeking behavior, interpersonal communication, perceived procedural justice, and the reduction of…
Integrated marketing communication and postmodernity: an odd couple?
Lars Thøger Christensen, Simon Torp, A. Fuat FiratThe purpose of this paper is to demonstrate that, under conditions of postmodernity, the market is too complex to be responded to with an IMC‐framework. While the desire of IMC…
A research paradigm for international business communication
Naoki KamedaThis conceptual paper aims to present a research paradigm for international business communication research, with special reference to the problems of Japanese corporations.
ISSN:
1356-3289Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Martina Topic