Corporate Communications: An International Journal: Volume 14 Issue 4

Perspectives on organisational change: The struggle between dominating and residual cultures in savings banks

Lars Silver

The purpose of the paper is to investigate identity change in savings banks. The savings bank movement is gradually shifting from a residual culture of using the bank to promote…

Implications of Habermas's “theory of communicative action” for corporate brand management

Joachim Kernstock, Tim Oliver Brexendorf

The authors propose applying Habermas's “theory of communicative action” (TCA) to discuss the benefits of incorporating the concept of interaction in the field of corporate brand…

Corporate identity manifested through historical references

Anna Blombäck, Olof Brunninge

The purpose of this paper is to focus on how firms draw on historical references in corporate marketing. The paper seeks to analyze the logic behind such efforts from a corporate…

Advertising corporate social responsibility initiatives to communicate corporate image: Inhibiting scepticism to enhance persuasion

Alan Pomering, Lester W. Johnson

The purpose of this paper is to develop a set of research propositions concerned with how the alignment between socially responsible corporate image and corporate identity might…

Explicating ethical corporate identity in the financial sector

Shaun Powell, Wim J.L. Elving, Chris Dodd, Julia Sloan

The purpose of this paper is to investigate and measure employees' perception of actual and desired corporate ethical values as a component of corporate identity within a major UK…

Corporate social responsibility and transparent pricing in the case of the euro changeover

Urša Golob, Zlatko Jančič, Borut Marko Lah

The purpose of this paper is to develop a matrix of socially responsible behaviour and communication types (corporate social responsibility (CSR)‐BC matrix) to explain different…

Public Relations and Social Theory: Key Figures and Concepts

Urša Golob, Klement Podnar

Explicating corporate identity

John M.T. Balmer, Shaun M. Powell, Wim J.L. Elving