Corporate Communications: An International Journal: Volume 16 Issue 2

The state of the public relations profession in the UK: A review of the first decade of the twenty‐first century

Anne Gregory

The purpose of this paper is to provide a status report on the development of the public relations profession in the UK in the first decade of the twenty‐first century. This is…

Conceptualising employer branding in sustainable organisations

Helle Kryger Aggerholm, Sophie Esmann Andersen, Christa Thomsen

The purpose of this paper is to reconceptualise employer branding in sustainable organizations at the intersection of branding, strategic human resource management (HRM) and…

Ethical Positioning Index (EPI): an innovative tool for differential brand positioning

Mahim Sagar, Rishabh Khandelwal, Amit Mittal, Deepali Singh

The purpose of this paper is to introduce the Ethical Positioning Index (EPI), an innovative ranking scale based on the ethical issues in brand positioning. This paper is based on…

An identity‐based approach to the sustainable corporate brand

Helen Joyce Stuart

The purpose of this paper is to progress research towards a model of the sustainable corporate brand by conducting a critical review of the research literature on sustainability…

Revisiting strategic communication's past to understand the present: Examining the direction and nature of communication on Fortune 500 and Philanthropy 400 web sites

Richard D. Waters, Jennifer L. Lemanski

The purpose of this paper is to compare the communication styles on the web sites of a random sample of the top American corporations and non‐profit organizations. By revisiting…

Please send your research for publication in CCIJ

Wim J.L. Elving

Unique event in Amsterdam CSR Communication Conference and PhD course