Corporate Communications: An International Journal: Volume 16 Issue 3

Mapping and leveraging influencers in social media to shape corporate brand perceptions

Norman Booth, Julie Ann Matic

The emerging new influencer community is wielding significant power over the perceptions of brands and companies, largely driven by the rapid expansion of social media channels…

Petrobras' study of publics: a step towards achieving the company's strategic vision for 2020

Eraldo Carneiro, Marcos André Costa, Mário Mendes Neto

The purpose of this paper is to describe and analyze a study of publics that was conducted by the Corporate Communications Department of Petrobras, an integrated energy company of…

Strategic stakeholder dialogues: a discursive perspective on relationship building

Trine Susanne Johansen, Anne Ellerup Nielsen

Societal developments and stakeholder awareness place responsibility and legitimacy high on corporate agendas. Increased awareness heightens focus on stakeholder relations and…

Communicating crisis: how culture influences image repair in Western and Asian governments

Yvonne Siew‐Yoong Low, Jeni Varughese, Augustine Pang

The purpose of this paper is to seek to understand the differences in image repair strategies adopted by two governments that operate in the Western and Asian societies when faced…

Manager‐employee communication during a crisis: the missing link

Alessandra Mazzei, Silvia Ravazzani

The purpose of this paper is to investigate the effectiveness of internal communication during a crisis by comparing how Italian companies communicated to employees during the…

Employee dissent in federal government organizations: Lessons for managing reputation and fostering employee loyalty

Heather Lynne Hamilton

The purpose of this paper is to investigate how government employees perceive and react to limits on their right to express public dissent about their employer. Within the context…

Unique event in Amsterdam CSR Communication Conference and PhD course

Corporate communication in times of stress – an introduction to the CCIJ special issue 2011

Michael B. Goodman