Corporate Communications: An International Journal: Volume 18 Issue 3

Corporate heritage, corporate heritage marketing, and total corporate heritage communications: What are they? What of them?

John M.T. Balmer

The purpose of this paper is to advance the general understanding of the corporate heritage domain. The paper seeks to specify the requisites of corporate heritage and to…

The dual opening to brand heritage in family businesses

Anna Blombäck, Olof Brunninge

This paper seeks to uncover why and how the combination of family and company history in family businesses implies idiosyncratic opportunities in the process to uncover, activate…

Corporate heritage brands: Mead's theory of the past

Bradford T. Hudson, John M.T. Balmer

The purpose of this paper is to explore the mechanisms of consumer behaviour relating to corporate heritage brands. The aim is to clarify the internal logic of the brand heritage…

Corporate heritage in CSR communication: a means to responsible brand image?

Anna Blombäck, Christina Scandelius

This paper seeks to explore whether corporate heritage as a component in planned communications can be important to foster a responsible corporate brand image among consumers.

Guest editorial

John M.T. Balmer