Corporate Communications: An International Journal: Volume 21 Issue 4

Facebook discussion of a crisis: authority communication and its relationship to citizens

Päivi Tampere, Kaja Tampere, Vilma Luoma-Aho

The purpose of this paper is to investigate the authority communication and its relationship to citizens during a disaster. This analysis is crucial for organisations to help them…

How can companies succeed in forming CSR reputation?

Sun Young Lee

The purpose of this paper is to explore the channels companies use to communicate their corporate social responsibility (CSR) messages and to test the effectiveness of those…

Internal audience segmentation and diversity in internal communication

Taewon Suh, Jaehun Lee

Workforce diversity is becoming a crucial matter in the area of internal communication. Realizing that there are multiple brackets within the body of a workforce (i.e. internal…

Understanding emotionally involved publics: The effects of crisis type and felt involvement on publics’ emotional responses to different consumer product crises

Jeesun Kim, Yan Jin

The purpose of this paper is to examine the interplay of crisis type and felt involvement as well as product category on publics’ anger toward the company and empathy for the…

Sponsorship selections: corporate culture, beliefs and motivations

Leonard Vance, Maria M. Raciti, Meredith Lawley

Sponsorship can be an effective strategic marketing tool yet it attracts criticism as a corporate indulgence shaped by the personal interests of senior executives. While research…

(Un)willing to engage? First look at the engagement types of millennials

Hilkka Rissanen, Vilma Luoma-Aho

The purpose of this paper is to introduce a novel framework that includes degree, tone, and motives of consumer engagement of young consumers. Focusing on millennials, this paper…

Storytelling in organisations: supporting or subverting corporate strategy?

Sara Spear, Stuart Roper

Storytelling is claimed to be an effective way of communicating corporate strategy within organisations. However, previous studies have tended to focus holistically on…