Corporate Communications: An International Journal: Volume 6 Issue 4

Modeling corporate identity: a concept explication and theoretical explanation

Sue Westcott Alessandri

This research introduces new conceptual and operational definitions of corporate identity. In addition, based on these definitions, introduces a model of corporate identity and…

Management communication: the threat of groupthink

Jack Eaton

Reference is often made to the concept of groupthink in books on organizational behaviour intended primarily for students of management. Yet the few examples of its occurrence…

Communication in the creation of corporate values

Agnes Gróf

Four distinct stages can be recognised in a company’s operation. These “stages of development” in the life cycle of a company presage a turnaround situation for that company over…

Communication style in the information age

Augustine S. Ihator

Explicates how traditional PR and corporate communication theories, models and paradigms may not be successfully used in an era of advanced information technology and global…

Institutional image: a case study

Dean Kazoleas, Yungwook Kim, Mary Anne Moffitt

Examines the concept of institutional (university) image from a cultural studies approach and from a quantitative perspective. Building on these and other research findings…

Rethinking the brand concept: new brand orientation

Cláudia Simões, Sally Dibb

Recent academic work has introduced a series of innovative concepts to the branding debate. In particular, the concept of brands that are embedded throughout the organisation has…

The public relations evaluationists

David Phillips

The public relations industry is aware of the need for research and evaluation. It has not kept up with the relevant research and technologies which can provide a wide range of…

Brand Storm: A Tale of Passion, Betrayal, and Revenge

Richard J. Varey

The Organizing Property of Communication

Francois Cooren