Journal of Fashion Marketing and Management: Volume 11 Issue 4

Exploring how the effect of attributes varies with fashion product e‐tailer type: Based on Korea context

The purpose of this study was to find different effects of e‐tailer attributes on consumer attitude in fashion product purchase situations according to e‐tailer types.

Online visual merchandising (VMD) of apparel web sites

The purpose of this study was to examine visual merchandising (VMD) elements of apparel retail web sites, to describe the state of apparel online VMD and to develop a taxonomy of…

Information components of apparel retail web sites: task relevance approach

The objectives of this study are to: evaluate the task relevance of information components of apparel retail web sites from consumer perspectives; assess the performance of extant…

Cultural differences between Korean and American apparel web sites

The purpose of this paper is to examine whether cultural differences could explain differences between Korean and American apparel web sites.

The effect of consumer demographic characteristics on the perception of fashion web site attributes in Korea

The purpose of this paper is to identify demographic variables affecting consumers' perception of fashion web site attributes.

Capturing college students on the web: analysis of clothing web site attributes

This study seeks to identify the dimensions of web site attributes that represent online shoppers' perceptions of their favorite clothing web site and to examine the relationship…

Telepresence and fantasy in online apparel shopping experience

The purpose of this paper is to explore the roles of telepresence and fantasy in an online apparel shopping experience. Online apparel consumers undergo a virtual product…

Attitude toward internet web sites, online information search, and channel choices for purchasing

This study aims to examine the influence of attitudes toward particular clothing web sites, specifically favorite ones, on information search at those web sites and on the choice…

An exploratory investigation of the virtual community MySpace.com: What are consumers saying about fashion?

Virtual communities are increasing in popularity and changing the way apparel fashion information is learned and shared by consumers. According to Agins, consumers, as opposed to…

The changing digital dynamics of multichannel marketing: The feasibility of the weblog: text mining approach for fast fashion trending

The purpose of this paper is to examine the theoretical/conceptual development and application of weblog‐textmining to fashion forecasting in general and street fashion trending…

Shoes: A History from Sandals to Sneakers

Forthcoming in Volume 12 Issue 1

Key developments in the EU clothing market in 2006: consolidation after the "big bang"

Fashion online