Journal of Fashion Marketing and Management: Volume 14 Issue 4
Strapline:
An International JournalTable of contents
The financial crisis: impact on key clothing markets and suppliers
Louise Curran, Soledad ZignagoThe purpose of this paper is to analyze the impact of the international financial crisis on key clothing markets and their suppliers.
Retailers' use of niche marketing in product development
Erin ParrishThe purpose of this research is to investigate the growing trend of the use of private labeling as a competitive strategy among fashion retailers. Specifically, how retailers…
Shopping behavior and the involvement construct
Tammy R. Kinley, Bharath M. Josiam, Fallon LockettThe purpose of this paper is to determine whether the degree of involvement with shopping for clothing affects the frequency with which GenY consumers seek the opinions of others…
The competitive position of Thailand's apparel industry: Challenges and opportunities for globalization
Kittichai (Tu) Watchravesringkan, Elena Karpova, Nancy Nelson Hodges, Raedene CopelandRecent liberalization of the world's textile and apparel trade policies and the consequent changes in trade patterns posited threats to smaller textile‐ and apparel‐exporting…
Australian fashion designers: the potential nexus with China
Tim Lindgren, Marta Sinclair, Dale MillerThe purpose of this paper is to explore how Australian fashion designers perceive the impact and opportunities offered by the Chinese textile and clothing industry.
The effects of ethical framing on consumer price perceptions
Nancy Stanforth, William HauckThe purpose of this paper is to investigate one of the potential cues that may influence the price consumers are willing to pay for products. This paper seeks to investigate the…
Personal preferences of tween shoppers
Erin Drake‐Bridges, Brigitte BurgessThis paper seeks to shed light on the behaviors of a group of consumers referred to as “tween”, a sub‐group of Generation Y, described as pre‐adolescents, aged 9 to 15, who are…
Specialty store strategy within Japanese apparel wholesalers: an empirical analysis
Takuya Urakami, Xueying WuThe purpose of this paper is to highlight two important strategies (private label strategy and specialty store strategy) of the Japanese wholesale apparel market and then to…
An investigation into product development processes for UK fashion retailers: A multiple case study
Helen GoworekThe purpose of this paper is to investigate contemporary practice in product development for clothing sold by UK fashion retailers, focusing on three essential types of…
ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes