Journal of Fashion Marketing and Management: Volume 15 Issue 4

Confronting stereotypes: apparel fit preferences of Mexican‐American women

Elizabeth Newcomb, Cynthia Istook

This study aims to investigate the apparel fit preferences of Mexican‐American women between the ages of 18 and 25 years old from the Southwestern USA. The study also seeks to…

Men at work: using dress to communicate identities

Minjeong Kang, Monica Sklar, Kim K.P. Johnson

The purpose of this paper is to investigate young professional men's perceptions and use of dress in relationship to their work identities.

Atmosphere in fashion stores: do you need to change?

Andrew G. Parsons

The aims of this paper are to establish: a typical women's apparel store environment as a realistic base for measuring the effects of changes; effective environmental stimuli…

An assessment of fit and sizing of men's business clothing

Diana Sindicich, Catherine Black

This paper seeks to investigate issues with the fit and sizing of commercially available men's business clothing in the USA.

Challenging market conventions: Supermarket diversification and consumer resistance in children's apparel purchases

Ronan de Kervenoael, Catherine Canning, Mark Palmer, Alan Hallsworth

In the UK, while fashion apparel purchasing is available to the majority of consumers, the main supermarkets seem – rather against the odds and market conventions – to have…

The influence of real women in advertising on mass market fashion brand perception

Ulf Aagerup

The purpose of this paper is to investigate how the weight of ideal users affects the perception of mass market fashion brands.

Mankles and manbags

Steve Hayes