Journal of Fashion Marketing and Management: Volume 16 Issue 1
Strapline:
An International JournalTable of contents
Acculturation: An exploratory study of clothing consumption among Black African women in London (UK)
Ayantunji GbadamosiGiven that a “one size fits all” strategy might not be sufficiently robust enough to capture all the idiosyncrasies of the ethnic minority market in Britain, due to the…
Analysing the influence of the presentation of fashion garments on young consumers’ online behaviour
Helen McCormick, Charlotte LivettThe purpose of this paper is to identify the web experience elements that aid the interaction between the consumer and fashion garments online. Two elements have been identified…
Influence of collective self esteem on fashion clothing involvement among Indian women
Arpita Khare, Ankita Mishra, Ceeba ParveenThe purpose of this paper is to study the influence of collective self esteem, age, income, marital status, and education of Indian women in predicting their fashion clothing…
Postponement and supply chain structure: cases from the textile and apparel industry
Hassan Chaudhry, George HodgeThe purpose of this paper is to explore the applications of postponement strategy in the textile and apparel industry, with a particular focus on the supply chain structure…
Luxury customer value
Ho Jung Choo, Heekang Moon, Hyunsook Kim, Namhee YoonThe purpose of this paper is to conceptualize luxury customer value and empirically test the reliability and validity of the proposed structure of it. In addition, it aims to…
Materialistic, brand engaged and status consuming consumers and clothing behaviors
Ronald E. Goldsmith, Leisa R. Flynn, Ronald A. ClarkThe purpose of this paper is to show how materialism, brand engagement in self‐concept (BESC), and status consumption influence clothing involvement and brand loyalty.
ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes