Journal of Fashion Marketing and Management: Volume 17 Issue 3

What is a label worth? Defining the alternatives to organic for US wool producers

John C. Bernard, Gwendolyn Hustvedt, Kathryn A. Carroll

As sustainability efforts have increased across the apparel and textile industries, consumers are being exposed to an increasing variety of information and label claims. The…

Millennial consumers’ status consumption of handbags

Allie S. Grotts, Tricia Widner Johnson

This paper aims to examine a consumer segment, Millennial, and its status and conspicuous consumption tendencies. The current research was conducted to determine if handbags can…

Voluntary simplicity: The Great American Apparel Diet

Dorothy E. Wu, Jane Boyd Thomas, Marguerite Moore, Kate Carroll

The purpose of this paper is to examine consumers’ motivations to participate in voluntary simplicity in the current market environment.

Cross‐cultural investigation of US and Indian consumer’s apparel attribute choices applying Kano’s theory

Shubhapriya Bennur, Byoungho Jin

Apparel product attributes on which consumers place importance may change as a country's economy progresses. Built on Kano's theory, this paper seeks to categorize important…

What is cool? Operationalizing the construct in an apparel context

Rodney C. Runyan, Mijeong Noh, Jon Mosier

The purpose of this paper is to operationalize the ubiquitously used concept of “cool,” specifically considering its meaning to Generation Y consumers of apparel. Using…

Temporary retail in fashion system: an explorative study

Sabrina Pomodoro

The purpose of this paper is to provide a very preliminary typology of fashion short‐term stores, with particular reference to the fashion sector in Italy.

Assessing sustainable initiatives of apparel retailers on the internet

Katelyn Fulton, Seung‐Eun Lee

The purpose of this study is to identify retailers selling sustainable apparel goods on the internet and examine their sustainable initiatives in the supply chain based on the…

College students’ apparel shopping orientation and brand/product preferences

Youngjin Bahng, Doris H. Kincade, Jung‐ha (Jennifer) Yang

The purpose of this study is to provide detailed information about the shopping behaviors and brand/product preferences of college students. To accomplish this purpose the…

"There is no such thing as bad weather, just the wrong clothing"

Steve Hayes