Journal of Fashion Marketing and Management: Volume 2 Issue 1

Trade liberalisation and its impact on the Australian textiles, clothing and footwear industries

Elizabeth van Acker

The paper deals specifically with the legislation governing trade liberalisation in Australia. It does not attempt to discuss other related issues such as restructuring nor does…

Effects of restructuring the Australian fashion industry: From industry policy to cultural policy

Elizabeth van Acker, Jennifer Craik

This paper examines recent developments in the Australian fashion and clothing industry as an example of a small‐scale industry attempting to come to terms with the impact of…

Post‐acquisition performance of apparel retailers: Is bigger necessarily better?

Linda M. Cushman, Carl L. Dyer

The merger and acquisition activities of the past two decades have brought about dramatic structural and strategic changes in the retail industry. Retail experts envision this…

African‐American mothers' needs, search and alternative evaluation of children's clothing

Maureen M. Grasso, Roland C. Wright

Knowing how to target the African‐American market effectively is of great importance, as this segment has different values, needs and wants, and buying power. This study explores…

Size and fit: Procedures in undertaking a survey of body measurements

Alison Beazley

This paper (which is the first of three) explains how to undertake an anthropometric survey, first, by reviewing previous surveys and size charts to select which measurements to…

The clothing market in Canada — 1995–96

Constantine Campaniaris, Richard M. Jones

This review is divided into three sections describing the state of the Canadian clothing market; the trade situation and the penetration of the market by American retailers…