Journal of Fashion Marketing and Management: Volume 24 Issue 1

Plus-size children’s apparel: An exploration of consumption experiences among mothers of young girls

Youngji Lee, Nancy Hodges

The purpose of this paper is to explore experiences with shopping for apparel among mothers of young girls who wear plus sizes.

Exploring the role of visual aesthetics and presentation modality in luxury fashion brand communication on Instagram

Sony Kusumasondjaja

The purpose of this paper is to examine the strategic importance of visual aesthetics and presentation modality for consumer responses to fashion luxury brand content posted on…

Apparel employees’ creative, analytical and emotional intelligences and their job and career satisfaction

Laura McAndrews, Jung E. Ha-Brookshire

The purpose of this paper is to investigate how apparel employees’ analytic, creative and emotional intelligence (EI) influence their job (JS) and career satisfaction (CS) from…

Brand and retailer co-branding: Examining factors to favourably change consumers' brand evaluations

Michelle Childs, Byoungho Ellie Jin

Many fashion brands employ growth strategies that involve strategically aligning with a retailer to offer exclusive co-brands that vary in duration and perceived fit. While growth…

Drivers and dynamics of brand prominence preferences among the Chinese little emperors residing in the US

Sang-Eun Byun, Shuying Long, Manveer Mann

This study investigates drivers and dynamics of preferences for brand prominence among the Chinese little emperors (LEs) residing in the US, a unique but powerful consumer group…

The symbolic meaning of luxury-lite fashion brands among younger Chinese consumers

Ye Wang, Fei Qiao

The purpose of this study is uncovering the connotative and symbolic meaning of “luxury-lite brands” [轻奢].

Do ethical concerns and personal values influence the purchase intention of fast-fashion clothing?

Tara Stringer, Gary Mortimer, Alice Ruth Payne

The rise of fast fashion has changed the face of global fashion. Despite sector growth, critics have questioned the level of obsolescence, encouragement of over-consumption and…

You are what you wear: examining the multidimensionality of religiosity and its influence on attitudes and intention to buy Muslim fashion clothing

Daniel Tumpal H. Aruan, Iin Wirdania

Muslim fashion clothing has become an attractive market both for marketers and fashion designers. When it comes to faith, religiosity factor becomes important; thus, it should be…